The King Of Fashion Pushes The Fashion Ladies' Shoes Again.

In July this year, the white-collar high heeled sneakers launched by the horse racing industry were widely concerned by the industry.

It has been learned that in the upcoming order meeting, Wang will launch the "white-collar Beauty" fashion women's shoes.

"Compared with the previous white-collar high-heeled sports shoes, its shoe upper material has been greatly improved, and more prominent fashion elements."

Xu Xinjian, chairman of the company, told reporters.

In July this year, the white collar high heeled sneakers launched by Wang Ma Wang aroused strong repercussions in the industry, and were welcomed by the northeast, southwest, Kunming and other regional markets.

"But the acceptance of white-collar sports series in the market is quite different from that in the market because of different regions. It is very popular in the northeast, southwest, Kunming and other regions, but in Southern China, East China and other regions, the response is relatively dull."

Xu Xinjian's words revealed some regrets.

After that, after the extensive market research and demonstration, we found that the reason for this embarrassing situation is that the original white-collar movement series is more practical, so it will be welcomed in some provinces and cities which are not very developed in the central and western regions, while consumers in the economically developed regions such as Southern China and East China begin to pay more attention to fashion and personality.

In August of this year, Xu built a new market cluster for women's shoes, such as Zhejiang, Shanghai and Guangdong, and found a brand new market gap: leather shoes can be fashionable and fancy. Why not sports shoes?

Therefore, a pair of shoes with shoes and sneakers and "sneakers" were born.

The "white-collar Beauty" plays a big role in the sample of King ma. The newly launched "white-collar Beauty" not only continues the practicality of the "white collar movement" but also adds more fashionable elements.

"Compared with the original white-collar sports series, the newly launched" white-collar Beauty "series of shoes has added fashionable elements such as sequins, gold-plated and silver plated layers, and the original white collar sports shoes are basically not the same as those of ordinary sports shoes, but the" white collar Beauty "vamp is greatly improved from material to appearance design.

Xu Xinjian said.

According to Xu Xinjian, the new "white-collar Beauty" series of shoe upper materials are not used for ordinary sports shoes, but rather a special PU material. "This material has the advantages of wear-resistance and breathability.

Because of its high cost, it has hardly been used in the field of sports shoes. It is imported from Guangdong. At present, only BELLE, Teenmix and other brands of leather upper are adopted.

Xu Xinjian told.