June Textile, Clothing And Luxury Goods Industry Terminal Retail Stabilization And Recovery

From the perspective of the development of the sub sectors, the outdoor industry and the high-end brand home textiles

Still maintained a relatively high growth rate.

The competition in the middle end brand clothing industry is more intense. Now, from the extension expansion to the meticulous management endogenous development stage.

Domestic leisure brands are attacked at the two ends: the impact of fast fashion brands upwards, and the impact of the electricity suppliers.

Textile manufacturing industry is squeezed by the profits of the upstream and downstream industries, with low profit margins and greater cost.

From the company level, the main reasons for the split of performance are: 1) the development stages of the sub sectors are different, the industry boom is different, the industry is in the growing stage, the market space is large, and the macroeconomic fluctuation is small; 2) the adjustment of the short-term strategy of the company is in the low economic stage, the expansion of the adverse market, the expansion of the market share, and the high cost rate drag down the performance, but lay the foundation for the performance of next year.

It is recommended to focus on brand retail enterprises with good quality, low valuation and defensive growth.

Data tracking macro data: China's CPI index rose 2.2% in June, a record low of 29 months.

Among them, clothing prices rose 3.3% over the same period, clothing prices rose 3.5% over the same period last year.

Overall, CPI showed a trend of overall decline from 1 to June this year.

Consumption Retail Data: in June, the retail sales of clothing enterprises above the limit reached 51 billion 40 million yuan, up 26.56% from the same period last year, up 6.23 percentage points from the previous month.

The growth of retail sales of garment enterprises in June was not related to the discount sale activities conducted by shopping centres in June.

Export data: the monthly export amount of textile and clothing in China was 22 billion 920 million US dollars in June, which was reduced from last year to 0.13% last month.

According to the regional perspective, the export growth rate of our country to major countries and regions in June declined as a whole.

Among them, the growth rate to Hongkong and the United States remained positive, 5.41% and 1.17% respectively, while the growth rate of exports to Japan and the European Union was negative, -4.27% and -15.10% respectively.

Main news & announcement 1) Shenzhen's clothing retail market has entered the discount season; 2) the home textile industry has shifted to the two or three line market; 3) where is the brand of women's wear; 4) the infant clothing enterprise has touched 228 billion yuan huge market last month, the market review in July, the textile and garment industry plate fell 7.47%, while the Shanghai and Shenzhen 300 index fell by 3.83% during the same period, and the textile and garment sector lost the market by 3.64 percentage points.