H&M Major Cooperation Fund First Meets Waterloo In Beijing

< p > compared with last night's queuing up and selling out in short time, this year's < a href= "//www.sjfzxm.com/news/index_c.asp" > H&M < /a > together with designer a href= "//www.sjfzxm.com/news/index_c.asp" > Isabel Marant < 0.

Yesterday, reporters saw that 3 H&M designated sales outlets were left behind.

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At 21 o'clock on the day before the sale, reporters stayed in the H&M blue harbor store for nearly an hour, without seeing fans queuing up as they did last year, and there were no customers to consult the limited amount of P.

The clerk, who had made preparations ahead of time, said that he did not know why this happened.

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< p > on sale day at 9 o'clock yesterday, H&M Xidan joy Shop limited area sales area, passenger flow and daily money area is almost the same.

By the time of 11, several "very good" clothes were still on sale. In recent years, almost all the limited money had been sold out.

The salesperson said that there was basically no style sold out, "this situation is not expected."

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< p > < a href= > //www.sjfzxm.com/news/index_c.asp > > Kang Lanxin, the dean of the clothing department < /a > >, said that the H&M's lack of publicity on cooperative funds.

At the same time, under the influence of "double 11", the enthusiasm of consumers was overdrawn in advance.

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< p > some consumers say that this series of clothes is not seasonal and the cost performance is not high.

For example, the vest is 199 yuan, the thin shirt is 799 yuan, and the long coat is more than 2000 yuan.

Most clothes can't be worn in winter.

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< p > from Wakubo Rei to Martin Margiela and Versace, H&M has been touted every time with big names, and even customers are queuing up all night.

The cooperative Isabel Marant is one of the few French designers of the new generation who is concerned by the international fashion industry.

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< p > Kang Lanxin thinks that the limited amount of H&M before is mostly brand cooperation with Chinese consumers, but the designer is not well known in China.

At present, there are many channels for Chinese people to buy big cards. H&M limited money is no longer a fresh product.

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< p > related links: < /p >

< p > the French fashion brand Isabel Marant is always the word "Bohemia wind".

Washing, textured fabrics, wear and tear, old details, chiffon, rivet, embroidery and fringes are all signature designs of this brand.

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The contents of < p > Isabel Marant pour H&M are very rich, not only enriching the classic women's style designed by Malan in the past 18 years, but also adding the men's wear line for the first time.

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It has been 18 years since Isabel Marant P held the first fashion show in Paris, Isabel Marant.

At that time, Maran was just known in fashion circles. Fashion editor, stylist, and model all liked to wear her clothes on different occasions.

The washed T-shirt with a flax jeans, a jacket made of old or embroidered jacket, became fashionable at that time and continued to this day.

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< p > Malan made a combing and summarizing of her classic designs in the past 18 years and used them in the Isabel Marant pour H&M of the Swedish fashion brand H&M.

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