British Fashion Companies Push "Renting Clothes" To Make Friends.

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The Xiaobian network introduces a new concept of fashion and environmental protection.

There are always fewer clothes in the wardrobe, but new clothes can't be worn for several times? Find a better solution! According to Taiwan's August 25th report, Fiona Disegni, Rentez-Vous Fiona, can solve these two problems at the same time, help customers borrow clothes from other people's wardrobe, and make people with similar fashion tastes.

When studying at IEP de Rennes in France, Diseni, with the theme of "cooperative consumption" as the theme of her graduation thesis, ended her internship career in boutique brand Burberry, JWT advertising agency and shopping website Asos, and devoted herself to Rentez-Vous last year.

Rentez-Vous each party is open for 40 to 50 people to sign up through the Internet. Participants are required to pay the admission fee, take the clothes that they want to rent, or simply enter the field.

The price of renting clothes to others is 15% of the original retail price a week, averaging about 20 pounds (about 204 yuan).

Every rental item

Rentez-Vous will be pumped up to 20%, but the designers who participate in activities are the main source of revenue.

Designers can hire 4 or 5 people to share a booth to get direct access to customers and new sources of revenue: when they rent their clothes, they need to pay 30% to Rentez-Vous; if the tenant decides to buy it later, Rentez-Vous will pick up 20%.

"Women are never satisfied with their wardrobe. Not only do they buy new clothes, but most never wear them," Dixie said.

It is estimated that the value of clothing in British women's wardrobe, which is never crossed but not intended to be discarded, amounts to 1 billion 600 million pounds (about 16 billion 300 million yuan).

This is exactly what we want to lock in - clothes that you like but don't wear very often.

Rentez-Vous's original prototype was a gathering of Dixie and his friends to rent clothes from each other in a small apartment in Paris.

She describes Rentez-Vous as "Airbnb in the fashion world", both of which are products of the cooperative consumption movement, and believes that Rentez-Vous will revolutionize people's perception of clothing and consumption patterns.

"Our core idea is that whenever shopping makes you feel guilty, you have to find ways to make that reasonable," she said.

For us, renting is no guilt.

Even if you find it wrong to rent the wrong clothes, you may fall in love with it or even buy it.

We do not object to shopping. What we do not approve of is waste. "

According to the British waste and resources action plan (WRAP), the carbon footprint of the life cycle of clothing will be reduced by 8% every three months, and the amount of water resources and waste will also be reduced by 10% and 9% respectively.