Why Does AOKANG Group'S Brand Value Rise So Fast?

Recently, the 2016 (twenty-second) China brand value 100 research report was announced in Boston.

The brand value of AOKANG group reached 17 billion 919 million yuan, which was worth more than 16 billion 592 million yuan last year, ranking twenty-fifth in the list, ranking the top of shoes products.

It is reported that 2016 is the first year of AOKANG's new strategy, and its bold strategy of "doing well 135, achieving two doubling" is a new strategy for enterprises.

Under the guidance of the new strategy,

Constantly integrate resources, strive for pformation and upgrading, and continue to exert force.

For AOKANG, "Internet +" is to solve the problem of integration of the Internet and traditional industries, and the key point is to link traditional industries with the Internet: O2O mode.

From 2004 to 2016, AOKANG

From 1 billion 698 million yuan to 17 billion 919 million yuan, 10 yuan increased by 16 billion 221 million yuan.

"For traditional enterprises, now is the worst period, but it is also the best period.

In the era of electricity and even the mobile Internet, the traditional enterprises should make use of the Internet thinking, take advantage of the "time", and use the Internet thinking to reconstruct the traditional enterprises.

The key to the pformation of traditional enterprises is not electricity providers, big data, and cloud computing.

O2O is a mode worth exploring by traditional enterprises at present.

As early as 2014, Wang Zhentao used his unique internet thinking to open the O2O shoe free experience hall. He said: "the Internet +" operation is by no means a simple addition.

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Following Foxconn's introduction of robotic assembly line to apple, Adidas recently produced a Futurecraft M.F.G. running shoe made by robots in a factory called Speedfactory in Germany.

Recently, Adidas came out with a running shoes called Futurecraft M.F.G., because this is a pair of shoes made by robots, so the name of the running shoes is Futurecraft, which takes the meaning of "future technology".

Of course, although the production process of running shoes is basically finished by machine, it still needs manual assistance.

In addition, Adidas also used ARAMIS capture motion capture technology in the design of running shoes.

This technology will design more suitable shoes according to the pressure and relaxation degree of individual skin or bone.

Ben Heath, Adidas's vice president of design, said at a news conference that M.F.G. Heath is a model of using robots to design better shoes for athletes.

It is reported that Adidas is trying to shake the industry with Futurecraft, but its production line can only provide 500 pairs of M.F.G running shoes at the current capacity limit. The running shoes are expected to be on sale in the German market next year, and the price is not yet announced.